VISION

Our vision is to revolutionize India’s unorganized meat industry by transforming it into a well-structured, technology-driven sector that prioritizes service excellence. Through this transformation, we aim to deliver the highest quality fresh meat and meat products to consumers across the country.

MISSION

Our mission is to educate meat consumers in India about the importance of meat quality and its impact on health. Currently, approximately 98% of non-vegetarians in India purchase meat from local vendors in what are often referred to as “warm meat markets.” This meat is not truly fresh; it is “warm meat” – meat that has not been promptly chilled to maintain its freshness.

Fresh meat, by definition, is meat that is cooled to a temperature of 0 to 4 degrees Celsius within 15 minutes of slaughter. Maintaining this temperature throughout the supply chain is critical to preserving its quality and freshness.

At Meato, we ensure this by implementing a robust cold supply chain that keeps the meat at the ideal temperature from the moment of processing until it arrives at your doorstep – ensuring you receive the freshest, highest-quality meat every time.